The Crimea... loopy tunes

The Crimea 'Loop A Loop (Root Id Dub Remix)'


Forget about Radiohead, it's bands like The Crimea who are the true champions of future music. More importantly, they're the first band to have featured twice on MNFB. We should have a party or something. Or maybe I could just bang on for a bit... oh go on then...

As forward-thinking as Radiohead's pay what you want scheme was, it's going to be bands like The Crimea who will change the way things work. It has to be, because if they don't they'll have to get proper jobs.

The Crimea's new single, like their album, is entirely free... in 12 or so versions, from a raft of MP3 blogs. And this happens because? This happens because the amazing 'Loop A Loop' has been licensed for use in a TV ad for Trident chewing gum.

Of course, in the old days it would have been a massive sell out, these days it's just good sense. Funny how things change. See, the band not only get massive exposure and thousands of people asking, 'what is that chewing gum song?', they also get a healthy whack in the bank account... and best of all, no proper job.

There's usually a Peel story for most things in life, and this is no exception. He was a man of principal and refused to do ads for years, then his kids went to university and that needed paying for somehow. Perhaps he didn't need that swimming pool at Peel Acres, but hey, if Mr Sheen or baked beans are paying, what the heck, eh? Same idea.

I read an interesting piece somewhere or other of late in which it was suggested that historians will look back at the music industry in the 20th century and dismiss it as a blip, put it down to the business folk having collective brain-fade. People thought paying for bands to record and releasing albums was a viable model? My poor sides.

Oh, and you can call Radiohead as groundbreaking as you like, but anyone who downloaded the album for a couple quid soon discovered the payback when they were duly clobbered for £50 (that's per ticket) to see them play live in big parks across Europe this summer. Just saying.

More Hear...
All human life is here, well, more remixes of 'Loop A Loop' than you can eat at one sitting anyway. Enjoy.